MKT301A-Homework Essay Example | Topics and Well Written Essays - 500 words

MKT301A-Homework - Essay Example By 2013, the world’s Internet population was estimated at 2.4 billion users (Lamb, Hair and McDaniel, 2013). This implies that two-fifth of the world’s population is online. In this regard, both the videos and textbook are of the opinion that Internet advertising can reach a wider customer base at once, since anyone who is online across the globe can access information. They also point out that web-based advertising is used in almost all the industry sectors. One of the most important and obvious benefit of online business marketing is convenience and flexibility something which both the videos by and the book Marketing by Grewal and Levy agree with. With Internet availability, one can sell and order products globally, thus driving brand awareness. Both the print and electronic information sources on Internet marketing posit that social networks (Facebook, LinkedIn), video-sharing sites (YouTube), micro-blogging sites (Twitter), and photo sharing (Instagram), among many others increase product awareness and enhance customer rapport, allowing for an increase in sales as well as customer’s loyalty. The other similarity between information in the videos and information in the textbook is that the use internet advertising is much cheaper than the traditional promotional and advertising activities. The textbook clearly shows the link between the benefits of using social networks to any business enterprise. On the other hand, the videos on internet marketing do not outline how web-based marketing strategies allow a firm to take advantage of social media, for instance, Facebook, My Space, LinkedIn, and Twitter to market its product. While the videos do not mention anything about the cost, the textbook argues that the Internet is a versatile and highly flexible advertising medium because changes can be made to the ads without incurring much additional cost. The other difference is that while the videos start by giving a background information about online