Market Imperative and Popular culture Essay Example | Topics and Well Written Essays - 500 words

Market Imperative and Popular culture - Essay Example So how is it connected with market imperative And what really is market imperative Market imperative is basically an economic concept that states that the consistent need of producers to seek new markets forces them to cross national boundaries and exploit foreign markets. In other words, the need to seek new frontiers might push national boundaries to the extent that there is little difference left in national and foreign markets. When a country's producers push their own boundaries, they create new boundaries and thus embrace foreign land into their own scope of influence. This is a logical concept but due to rapid globalization, this concept has become a curse for the world. America stands at the very center of this heated debate about national boundaries extension. If a country that seeks to extend its control to other countries chooses to market its products and services to foreign lands, it automatically gains access to their social and moral fabric. And while it may be trying to only sell its products but it intentionally or unintentionally also manages to sell its values and norms to other countries thus triggering a process of homogenous culture.