Fords marketing strategy The Way Forward Case Study - 1

Fords marketing strategy The Way Forward - Case Study ExampleThis research will begin with the disceptation that Ford is one of the top ten leading global brands in terms of revenue. In 2008 to 2009 however, Ford and the automotive industry, in general, experienced difficulty. Its competitors Chrysler and General Motors state bankruptcy and the company itself is in danger experiencing a substantial decline in gross sales of 23.4 percent in 2008 to 2009. In an attempt to jump-start sales and save the company, Fords new CEO, Man Mulally the former EVP of Boeing (who incidentally helped saved the companys declining sales after 9/11 attack) implement a marketing strategy dubbed The Way Forward which served as the companys blueprint to overcome the 2008-2009 crisis. There are several marketing issues in Fords marketing strategy The Way Forward. These are market segmentation, refocused marketing effort and pricing in addition to cutting costs. perchance what saved Ford from bankruptcy during the very difficult time of 2008-2009 crisis was its decision to refocus its marketing efforts towards emerging markets. Not only did the company experienced an attach in sales during this difficult time but it also saved on cost when it sold its Volvo subsidiary to leave its maturing market in Europe. As it turned out, it had to keep up with the challenge of the increasing demand rather than get anxious about declining sales.