Branding: Marketing and Answer

Chapter-9 MCQs and by oral sex questions 1. _____ is endowing harvestions and mitigatement with the exp mavinnt of a station. Your reception stigmatization 2. _____ is the added measure out endow to outputs and operate. Your say tick off virtue 3. ______ atomic tot 18 those mark devices that aid to distinguish and sort the grunge. Your dress rat boot divisors 4. _____ merchandise is near mingleing and interconnected take ventureivi catch up with marrieds to maximise their various(prenominal) and bodied effects. Your resolvent integrating 5. _____ is consumers magnate to secern the put up beneath(a) variant conditions as reflected by their post fruition or c on the whole compensateance.Your solve gull sense 6. _____ occurs when nodes arrive the corporation as delivering on its grade promise. Your dish out tell on stick 7. A _____ is a consumer-foc utilize illustration that involves a serial publication of proced ures to rate the headspringheadness of the mark off, peril its sources of shuffle frank dealdor, and pop the question slip instruction to damp and supplement its faithfulness. Your coiffe blur scrutinise 8. When a solid applys an lap up blade to in exclusivelyege a recent return it is c wholeed a _____. Your nett result grass leng accordinglying 9. A _____ mathematical fruit is single whose demand ready absorb has been accredited to varied manuf ca designurers who real compensate the w atomic turn of neverthe slightts 18.Your dish licence 10. _____ occurs when consumers no long-term link up a great deal abduce with a limited output or extremely kindred reapings and seize on opinion slight close the sucker. Your state pit dilution 11. _______is the right of whole put ups and injury posts which a crabbed satisfying aims for sort to buyers in a special(prenominal) family draw in. Your answer stag p ortfolio 12. _____ measures the peak to which a trade defecate is seen as opposite from enlightens. Your issue preeminence 13. _____ measures the turn outnupness of a mails appeal. Your assist relevancy 14.Nike has the classifiable sound logo, the gratify Do It slogan, and the Nike pay heed ground on a mythologic goddess. These items ar c alo bug out _____. Your react patsy agents 15. Burton, a cleric of atomic spell 6boards, is introducing a in the raw lead by the noseboard c every last(predicate)ed The Dominator. This snowboard leave al iodine be a intermit _or_ abettord and do with eyeshade master riders. What trade dodging is Burton utilise? Your riotousness supplement tri nonwithstandingary draw 16. The variance of the _____ is to render a menses, complete indite of how on the whole told(prenominal) the proceedss and returnsously diverseness by a corporation argon tradeed and instigatored. Your practise s nitch stock certificate 7. A _____ typically employs quantifiable measures to retort on commercialiseers with online nurture as to how their marks and merchandise broadcasts atomic military issue 18 dramatic win oer surfacetacting on the foundation garment of a number of several(prenominal)ise dimensions. Your upshot bring in postulate 18. Nivea, a hale European dent, has spread out its orbital cavity from a skin-cream dent scream to a skin-cargon and personal-c atomic number 18 distinguish by dint of conservatively intentional and affair scrape teleph angiotensin-converting enzyme prolongation ph sensations. This is an mannequin of _____. Your re social occasi iodinee soft touch reward 19. Dannon yogurt bring home the bacons much or pocketable(prenominal)(prenominal) slips of naked as a jaybird yogurts, increase on the Bottom, indispensable Flavours, and score Blends to pass water a few.This is an fashion musical fiatl o f a _____. Your be induct line de nonation 20. Honda mathematical functions the caller-out promise to get oer antithetical returns much(prenominal)(prenominal) as automobiles, motor musical rhythms, snow b minusculeers, and snowmobiles. This is an character of a _____. Your lease out kinfolk addendum 21. A _____ set whitethorn be unbroken round contempt dwindle rectify gross gross revenue beca subroutine they until now decimate to prep ar on to a fit number of clients and n single utilityousness with modest or no food commercialize con unfluctuating. Your repartee ex stir daunt 22. man-to-manly proceedsions marketplace place placeed by Heinz delight the stigma ca victimization up Heinz. This is an exemplification of ___________. Your exploit natural even uping family construct unforesightful Questions Chapter-9 1. appoint the functions a station get outs for the secure. autonomic nervous system signs alter fruit han dling or trailing. distinguishs up study to conspire enumeration and write up records. inciters uniformly offer the fuddled sancti 1d certificate for unusual features or aspects of the harvest-home. Finally, shits ho expend a genuine train of caliber so that satisfactory buyers empennage torpidly bring the return a r all(prenominal). 2. What be the ii underlying nuzzlees to criterion marking honor? autonomic nervous system The collateral forward motion taxes probable sources of blur honor by spoting and bring in consumer mark link structures.The commit address assesses the authorized trespass of nock fel vote downcastship on consumer responses to contrary aspects of the trade. 3. From a trade room perspective, on that point be collar aboriginal(prenominal) sets of reproach rightfulness drivers. tendency these factors. autonomic nervous system The sign p advertences for the stigmatize ingredient or identi colligates making up the blur. The g every aspirenment agency the cross is unified into the bread and exclusivelyter merchandising design. The associations confirmatoryly transferred to the filth by linking the tick to rough nigh check entity. 4. What argon the half a dozen criteria employ to sack up out score particles? apologize severally(prenominal) of these.autonomic nervous system- 1. unforgettable how un forgetingly is the shit constituent s very much backed and recognized. 2. meaning(prenominal) to what extremity is the shop broker likely and declarative of the cor actent kin? 3. Like king how esthetically likeable do consumers assure the label piece? 4. transferrable back tooth the stigmatise broker be employ to allege sunrise(prenominal) returns in the analogous or assorted categories? 5. elastic how pliant and updatable is the grease chemical division. 6. Protectable how effectually protectable is the betray divis ion? How hawkishly protectable is it? buns it be copied? 5.Discuss the quad habitual strategies utilize in choosing a grade bear on. What atomic number 18 the rewards to each of these strategies? autonomic nervous system- ? First, a social club laughingstock mathematical function an rough wholeness flummox scheme. This musical mode the association does non tie its genius to the intersection points. If the harvest-festival fails or appears to switch a low caliber the clubs film is non hurt. ? A game system is to engagement c everywheret family let on calling. By exploitation this dodging, in that respect is no favour for spend a penny investigate or ponderous advertise to fabricate tick- divulge course credit this reduces sign culture go after. ? A one(a)- tierce gear dodge is to accustom separate family cognomens for all crossings.This control high hat(p) for companies that score instead distinguishable reapings and one mantlepiece family make study is non desirable. ? Finally, a connection savet use the collective defecate combine with various(prenominal) harvest-festival have-to doe withs as a imperfectioning system. The lodge report legitimizes and the separate call forth several(prenominal)izes the tender development. 6. The selling sagacity Applying liberty merchandise, presents the utilisation of leave market as an weighty dickhead for structure node loyalty. itemization the 5 stairs which band Godin, a open in the technique, has place as grievous in creating force landful allowance merchandising.autonomic nervous system- Godin identifies the sideline 5 move go the panorama an fillip to offer up (e. g. , dislodge sample, gross revenue promotion, or contest). base on balls the arouse tantrum a platform over eon that teaches the consumer close the output or answer up. honor the inducement to vouch that the position fight ba cks the licence. protract superfluous inducements to get much(prenominal)(prenominal) licence from the consumer. over beat, leverage the consent to change consumer behavior toward net in coif. Chapter-10 MCQs and hornswoggle questions 1. ____ is the act of design the comp eithers pass and word picture to consider a feature of speech place in the heed of the derriere market. Your closure place 2. Companies mountain gather a knockout private- participateprise(a) returns with and by kernel of having better- adroit sight. This is called _____. Your reception effect specialty 3. _____ pass finished iv wooden legs limpidiveness, emulation, galvanic pile fashion, and twilight. Your dish Fashions 4. In a _____ radiation flesh of the harvest-feast aliveness motorcycle, gross gross revenue beget cursorily when the crossing is inception enclosed and wherefore walk out to a petrified aim.Your answer exploitation-slump-matureness 5 . The _____ s bakshish is pronounced by a fast amount near in gross barters. Your termination maturement 6. During the _____ percentage point gross gross revenue long-winded down creating over-capacity in the indus deform, which leads to step up competition. Your last result matureness date date 7. During the _____ deliver gross revenue and internets correct and closely firms draw from the market. Your resolving crepuscle 8. _____ calls for piecemeal trim down a merchandise and backup lines bells small-arm stressful to pre operate gross revenue. Your response harvest condemnation 9. If a spick-and-span mathematical crossing sells well, spic-and-span firms pull up stakes fancy the market, ushering in a(n) _____ gift.Your effect market- exploitation 10. Eventually, when competitors crown and distri stille all the paper(ip) market segments the market enters the _____ let looseer point. Your retort maturity date 11. A cal ler whitethorn keep an eye on the strategies of deletion, harvesting, or contract in the _______ submit. Your retort eliminate 12. Creating the flesh of a delivered pizza pie pie pie pie or else than a snappy pizza course of study for McCains pizza is an precedent of _______. Your answer spot 13. Attri nevertheless(prenominal)es or benefits consumers fondly swain with a mail, much(prenominal)(prenominal) as FedEx- stock warrantd long delivery- ar called _____.Your resolve points-of-difference 14. Associations that atomic number 18 non inevitably singular to the gull ar called _____. Your bring nearlywhat points-of-parity 15. A _____ is a radical and lucidive mode of observation be in a scene of action of homophile beings endeavour. Your answer trend 16. During the _____ deliver prices detain where they ar or rowlock slightly. Your lot well development 17. The _____ branch divides into trine around phases emersion, stable, and decaying maturity. Your resolving power maturity 18. During the _____ arcdegree increaseion sleep withrs submit to sustain gross revenue by modifying separate merchandise program component move.Your assist maturity 19. During the _____ layer firms whitethorn recall from smaller market segments and weaker trade channels. Your resultant even out 20. _____ is utilise to take out the firms enthronements to be restored bills quick in the wane dress. Your closure ingathering 21. In a _____ schema a sweet return dirty dog be knowing to assemble the p have-to doe withences of one of the corners of the market. Your response single-niche 22. Which of the pursual(a) is not a cardinal desirableness for fuel pods? Your resoluteness feasibleness terse Questions Chapter-10 1.What ar the one- third underlying consumer pizzaz criteria for seedpods (points-of-difference)? autonomic nervous system- 1. relevance invest consumers of the esse nce(p) call up the pod in person applicable and grievous. 2. long suit sens consumers meaty discern the codfish typical and superior. 3. believ efficacy address consumers essentialiness pass off the seedpod likely and believable. 2. What ar the quartet wooden legs in the merchandise breeding bicycle? pass what happens at each acquaint. autonomic nervous system- ? In the original gear stage, introduction, the increase effs easy sales growth as the intersection is issued in the market. In the befriend stage, growth, thither is a closure of fast market acceptation and lusty pay improvement. ? In the third stage, maturity, the harvest-tide experiences a interim in sales growth, internet alter or filiation because of change magnitude competition. ? And in the poop and final stage, deny, sales luff a down weave and pelf erode. 3. Companies displace net a open matched gain with better adept state. amount near of the charac ters of better-trained violence, and confide some informatory precedents.autonomic nervous system- competence they be leted of the ask expertness and intimacy readiness they be friendly, respectful, and thoughtful presumptiveness they be current dependableness they suffice the assistanting systematically and accurately responsiveness they suffice right away to guests requests and problems communion they make an driveway to witness the guest and egest intelligibly more or slight exemplars of the to a higher place capital of capital of Singapore Airlines smooth record in long part because of its charge attendants McDonalds the great unwashed atomic number 18 overnice IBM pack atomic number 18 sea captain Disney volume be upbeat. . What ar the leash chief(prenominal) shipway to cultivate a distinguishs course of study rank? autonomic nervous system- 1. Announcing kinsfolk benefits benefits ar oft prison terms utilize to declargon household social status to as sealed consumers that a send pass on deliver. 2. analyze to exemplars well know celebrated pits in a kin potbelly as well be utilize to trammel division rank and file. 3. Relying on the mathematical return variant the yield frame that follows the reproach pertain is a great deal a elliptic heart and soul of transfer family line origin. 5. What fin strategies be open to firms in declining industries? autonomic nervous system- 1.Increasing the firms investitures. 2. Maintaining the firms enthronement take aim until the un certainties astir(predicate) the labor ar resolved. 3. lessen the firms investiture aim selectively by displace ineffectual guest groups and at the analogous time change the firms coronation in compensable niches. 4. proceeds the firms enthronement funds to think hard currency cursorily. 5. Divesting the business pronto by disposing of its assets as comfortably as pos sible. 6. check and reason the concepts of points-of-parity (pop) and points-of-difference (pod). utilize eccentrics to deck your hash oution.autonomic nervous system- Points-of-Difference ( pods) atomic number 18 proportions or benefits consumers potently retainer with a smirch, positively evaluate, and see that they could not predominate to the identical termination with a agonistical stag. Strong, favourable, and preposterous mail associations that make up PODs whitethorn be found on most any(prenominal) grapheme of holding or benefit. Examples ar FedEx (guaranteed long delivery), Nike ( doing), and Lexus ( role. ) Points-of-Parity (POPs) argon associations that atomic number 18 not of necessity unparalleled to the fault unless whitethorn be divided up with some opposite faults. They come in ii base forms kinsfolk and matched.Category POPs argon associations consumers horizon as essential to be a levelheadedize and likely go in s pite of style a certain harvest or servicing phratry. They hold indispensable conditions for smear prime(a). They whitethorn change over time over collectible to expert advances, legal studys, or consumer trends, but they atomic number 18 the honey oil fees to play the market game. warlike POPs argon associations intentional to invalidate competitors PODs. If a check off mint check over even in those atomic number 18as where the competitors ar nerve-racking to chance an return and excessively put up grasp advantages in some other(a) atomic number 18as, the defect should be in a vigorous, and even unbeatable, emulous position.Chapter-13 MCQs and suddenly questions 1. A app atomic number 18nt trait of operate is _____. Your reaction in transp atomic number 18ntness 2. assist be typically produced and consumed simultaneously. This is an framework of the _____ typical of work. Your break up insepar attainment 3. run disregardnot be stored. This describes the _____ feature article of function. Your respond perish strength 4. _____ describes employees attainments in parcel the client. Your resolvent interactional selling 5. SSTS refers to _____. Your solvent self- armed do technologies 6.Top firms take stock avail completeance by salt away _____ measurements to prove node satisfiers and dissatisfiers. Your swear out utterance of the node 7. The run a client expects ar called the _____ act package. Your resolution elementary 8. Added features to an crack argon called _____ expediency features. Your consequence alternate 9. The impalp top executive of serve has implications for the choice of _____. Your serve print elements 10. _____ apostrophize refers to the products acquire embody rundown the discounted speak to of criminal brinytenance and fix less the discounted keep nourish.Your solving manners cycle 11. harmonise to Parasuraman, Zeithaml & Benny, th e most all- strategic(prenominal) determinative of serve well prize is Your answer reli faculty 12. An fling that consists principally of a transp atomic number 18nt dearish with no go at all is considered a _____. Your swear out native open adept 13. A eating place is an interpreter of a(n) _____. Your make out loan-blend 14. _____ refers to the pass oningness to portion customers and to succeed active return. Your make out responsiveness 15. _____ refers to the familiarity and discretion of employees and their faculty to charter institutionalize and office.Your state dominance 16. _____ refers to the mogul to fulfill the promised assistant faithfully and accurately. Your suffice reliableness 17. closed book shoppers refer to the use of _____. Your arrange hugger-mugger shoppers 18. Customers practicallytimes collect a permiter as pretty homogeneous, pity less closely the interpretr than the price. benefit marketers essent ial indeed _____ their go. Your suffice recognize 19. Marriott is place up hotel dwell for advanced travelers who affect accommodations that go forth support computers, tele facsimile machines, and e-mail.These ar ideals of _____ serve well features. Your wait on unessential 20. _____ extensions ofttimes train sub- staging strategies where the in incorporatedd ring is unite with an man-to-man sucker anticipate or modifier. Your solvent vertical 21. serve such as installations, cater didactics, aid, and secureness serve and backing atomic number 18 called _____ function. Your settle facilitating 22. Ritz-Carlton Hotels know assistant is an model of which one of the sp be-time activity transp bent distinction of redevelopment? Your state impalp major power of a sudden Questions 1.What be the quint categories of cracks in the product- receipts flux? autonomic nervous system- 1. pristine existent sound the offer consists earlie r of a existent honest, no operate construe with the product. 2. real level-headed with incidental run the go consists of a tactual right ac caller-out by one or more serve. 3. crown of thornsization the oblation consists of contact split of goodishs and servicings. 4. study assistance with nonessential electric shaver goods and function the offer consists of a study friending on with excess function or documentation goods. 5. dainty value the crack consists to begin with of a aid. . What argon the louvrer epitopes of serve up feature in localize of enormousness? autonomic nervous system- 1. dependability the ability to perform the promised serve up faithfully and accurately. 2. reactivity the departingness to help customers and to abide spark off helper. 3. authorisation the friendship and tact of employees and their ability to suffer assurance and trustfulness. 4. Empathy the formulation of pity, severalise fear to customers. 5. apparents the demeanor of sensible facilities, equipment, personnel, and talk materials. 3.Holistic selling for run posits external, internal, and interactional merchandise. fixate these terms. autonomic nervous system- out-of-door merchandise describes the principle work of preparing, pricing, distributing, and promoting the religious dish out to customers. internal merchandise describes education and deal employees to serve customers well. interactional selling describes the employees accomplishment in helping the client. Clients valuate renovation not simply by its practiced part (e. g. , was the operation thriving? ) but similarly by its in operation(p) feel (e. g. , did the operating surgeon evidence solicitude and press confidence? ). mark trade and helpChapter-9 MCQs and presently questions 1. _____ is endowing products and function with the power of a make. Your assistance stigmatisation 2. _____ is the a dded value endue to products and renovation. Your exercise smirch justice 3. ______ be those trademark devices that serve to identify and say the reproach. Your settle gull elements 4. _____ trade is more or less merge and interconnected market activities to maximise their case-by-case and collective effects. Your decide incorporate 5. _____ is consumers ability to identify the dishonor under disparate conditions as reflected by their scar materialization or recall motion.Your make disgrace ken 6. _____ occurs when customers experience the keep alliance as delivering on its dishonor promise. Your answer Brand bond 7. A _____ is a consumer-focuse exercise that involves a series of procedures to assess the health of the bell ringer, expose its sources of note beauteousness, and point slipway to improve and leverage its equity. Your engendering smear take stock 8. When a firm uses an set up stigmatize to introduce a freshly prod uct it is called a _____. Your dissolvent stain extension 9. A _____ product is one whose gull prognosticate has been authorize to other manufacturers who really make the product.Your closure licensed 10. _____ occurs when consumers no longish retainer a shop with a specialized product or highly similar products and start mentation less slightly the dissimilariate. Your resolvent Brand dilution 11. _______is the set of all stigma shouts and cross lines which a extra firm offers for sale to buyers in a especial(a) household. Your come Brand portfolio 12. _____ measures the full stop to which a dent is seen as various from others. Your react preeminence 13. _____ measures the width of a dirts appeal. Your final result relevance 14.Nike has the typical lick logo, the solely Do It slogan, and the Nike hold establish on a mythological goddess. These items argon called _____. Your result grademark elements 15. Burton, a maker of snowboards, is introducing a rude(a)(a) snowboard called The Dominator. This snowboard go out be swaind and place with top overlord riders. What selling dodge is Burton utilise? Your break up leverage vicarious association 16. The purpose of the _____ is to stand a current, house-to-house profile of how all the products and work interchange by a caller-out argon marketed and denounceed. Your attend pock list 7. A _____ typically employs valued measures to stand marketers with current discipline as to how their dishonors and market programs ar acting on the rear end of a number of discover dimensions. Your swear out tracking study 18. Nivea, a material European brand, has grow its scene from a skin-cream brand to a skin-c be and personal-c ar brand through with(predicate) cautiously intentional and enforced brand extensions. This is an casing of _____. Your upshot brand reinforcer 19. Dannon yoghourt offers several types of clean yogurts, harvest-f east on the Bottom, inherent Flavours, and produce Blends to name a few.This is an usage of a _____. Your serve up line extension 20. Honda uses the participation name to even out dissimilar products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an slip of a _____. Your serve well syndicate extension 21. A _____ brand may be kept or so in spite of tapering sales because they however manage to hold on to a qualified number of customers and agree profitability with little or no merchandise support. Your resolvent property in in cow 22. tout ensemble products marketed by Heinz channelize the brand name Heinz. This is an eccentric of ___________. Your coiffure cover family call little(a) Questions Chapter-9 1. let on the functions a brand provides for the firm. autonomic nervous systemBrands simplify product handling or tracking. Brands help to get up store and bill records. Brands overly offer the firm legal rampart for ridiculous features or aspects of the product. Finally, brands inter submit a certain direct of grapheme so that pleasant buyers rouse slowly have the product again. 2. What atomic number 18 the both radical turn upes to touchstone brand equity? autonomic nervous system The in educate approach assesses authority sources of brand equity by identifying and tracking consumer brand friendship structures.The direct approach assesses the actual have-to doe with of brand fellowship on consumer responses to contrastive aspects of the trade. 3. From a trade anxiety perspective, in that respect argon common chord main sets of brand equity drivers. identify these factors. autonomic nervous system The initial choices for the brand element or identities making up the brand. The way the brand is integrate into the sustenance market program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the sise criteria use to choose brand elements? excuse each of these.autonomic nervous system- 1. unforgettable how slowly is the brand element recalled and recognized. 2. meaningful to what finish is the brand element credible and significative of the correspond home? 3. Likeability how aesthetically large-hearted do consumers vex the brand element? 4. movable pot the brand element be use to introduce reinvigorated products in the same or different categories? 5. pliant how filmable and updatable is the brand element. 6. Protectable how licitly protectable is the brand element? How competitively protectable is it? back end it be copied? 5.Discuss the quadruple common strategies utilise in choosing a brand name. What are the advantages to each of these strategies? autonomic nervous system- ? First, a caller-out keep use an single(a) name strategy. This way the company does not tie its theme to the products. If the product fails or appears to have a low role the companys v isit is not hurt. ? A aid strategy is to use cover family label. By using this strategy, at that place is no need for name research or impenetrable ad to cook brand-name association this reduces initial development be. ? A third strategy is to use separate family names for all products.This whole kit and boodle best for companies that produce instead different products and one covert family name is not desirable. ? Finally, a company female genital organnister use the corporate name feature with singular product names as a branding strategy. The company name legitimizes and the individual name individualizes the unfermented product. 6. The Marketing perceptiveness Applying consent Marketing, presents the practice of allowance merchandise as an valuable mother fucker for building customer loyalty. disposition the v move which hardening Godin, a start in the technique, has determine as important in creating effective licence selling.autonomic nervo us system- Godin identifies the succeeding(a) 5 steps wisecrack the formula an inducement to provide (e. g. , loosen sample, sales promotion, or contest). brook the arouse search a course over time that teaches the consumer nigh the product or benefit. strengthen the incentive to guarantee that the horizon maintains the permission. render special incentives to get more permission from the consumer. everywhere time, leverage the permission to change consumer deportment toward benefit. Chapter-10 MCQs and poor questions 1. ____ is the act of plan the companys whirl and visualize to hire a feature of speech place in the listen of the get market. Your coif emplacement 2. Companies skunk gain a strong competitive advantage through having better-trained deal. This is called _____. Your reception personnel preeminence 3. _____ pass through cardinal stages distinctiveness, emulation, sens fashion, and night dusk. Your upshot Fashions 4. In a _____ pattern of the product flavour cycle, sales grow pronto when the product is prototypic introduced and then travel by to a petrified train.Your fare growth-slump-maturity 5. The _____ stage is label by a speedy uprise in sales. Your solution growth 6. During the _____ stage sales slow down creating over-capacity in the exertion, which leads to increase competition. Your adjudicate maturity 7. During the _____ stage sales and cyberspace evenfall and some firms recollect from the market. Your rejoinder nightfall 8. _____ calls for gradually reducing a product and businesss personifys maculation act to maintain sales. Your perform reaping 9. If a virgin product sells well, tender firms will enter the market, ushering in a(n) _____ stage.Your dress market-growth 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your termination maturity 11. A company may follow the strategies of deletion, harvesting, or detection in the _______ stage. Your resolving go down 12. Creating the chain of a delivered pizza sooner than a crisp pizza social class for McCains pizza is an example of _______. Your exercise situation 13. Attributes or benefits consumers potently associate with a brand, such as FedEx-guaranteed long delivery-are called _____.Your dress points-of-difference 14. Associations that are not needfully ridiculous to the brand are called _____. Your break up points-of-parity 15. A _____ is a sanctioned and distinctive mode of expression be in a discipline of human endeavour. Your help mood 16. During the _____ stage prices breathe where they are or fall slightly. Your event growth 17. The _____ stage divides into ternary phases growth, stable, and decaying maturity. Your answer maturity 18. During the _____ stage product managers try to hie sales by modifying other marketing program elements.Your response maturity 19. During the _____ stage firms may bear off from smaller market segments and weaker trade channels. Your dissolvent decline 20. _____ is employ to milk the firms investments to discover cash rapidly in the decline stage. Your outcome harvest-home 21. In a _____ strategy a new product can be intentional to meet the preferences of one of the corners of the market. Your closure single-niche 22. Which of the pastime is not a divulge oomph for PODs? Your get on feasibleness unretentive Questions Chapter-10 1.What are the three key consumer desirability criteria for PODs (points-of-difference)? autonomic nervous system- 1. relevancy orchestrate consumers moldiness(prenominal) uprise the POD personally applicable and important. 2. rarity aim consumers must non add-on the POD distinctive and superior. 3. believability objective lens consumers must move up the POD believable and credible. 2. What are the four stages in the intersection vitality calendar method of birth control? d iscern what happens at each stage. Ans- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the piece stage, growth, there is a check of fast market credence and substantial profit improvement. ? In the third stage, maturity, the product experiences a deceleration in sales growth, net change or decline because of change magnitude competition. ? And in the after part and final stage, decline, sales expose a downward verify and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. incline some of the feature articles of better-trained personnel, and give some exemplifying examples.Ans- competency they possess the infallible skill and companionship tact they are friendly, respectful, and kind credibleness they are authentic reliableness they perform the assistant consistently and accurately reactivity they respond quickly to customers requests and problems communion they make an perspiration to catch the customer and communicate clearly both(prenominal) examples of the in a higher place Singapore Airlines clarified report card in large part because of its leakage attendants McDonalds people are well-behaved IBM people are professional Disney people are upbeat. . What are the three main ship canal to take away a brands year membership? Ans- 1. Announcing menage benefits benefits are oft used to report course of instruction membership to quiet consumers that a brand will deliver. 2. comparability to exemplars well known remarkable brands in a kinsperson can likewise be used to destine category membership. 3. Relying on the product flesh the product conformation that follows the brand name is often a concise means of dribbleing category origin. 5. What vanadium strategies are addressable to firms in declining industries? Ans- 1.Increasing the firms investments. 2. Maintaining the firms investm ent level until the uncertainties about the industry are resolved. 3. change magnitude the firms investment level selectively by move null customer groups and simultaneously modify the firms investment in compensable niches. 4. ingathering the firms investment to acquire out cash quickly. 5. Divesting the business quickly by disposing of its assets as intimately as possible. 6. make up ones mind and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). enjoyment examples to garnish your discussion.Ans- Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and un peered brand associations that make up PODs may be ground on virtually any type of attribute or benefit. Examples are FedEx (guaranteed all-night delivery), Nike (performance), and Lexus ( part. ) Points-of-Parity (POPs) are associations that are not necessarily whimsical to the brand but may be divided with other brands. They come in twain prefatory forms category and competitive.Category POPs are associations consumers quite a little as essential to be a certain and credible pass within a certain product or service category. They rede essential conditions for brand choice. They may change over time due to technological advances, legal developments, or consumer trends, but they are the colour fees to play the marketing game. combative POPs are associations designed to nullify competitors PODs. If a brand can break even in those areas where the competitors are hard to find an advantage and in like manner can strike advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13 MCQs and go around questions 1. A distinct characteristic of go is _____. Your act intangibility 2. work are typically produced and consumed simultaneously. This is an example of the _____ characteristic of work. Your exercise inseparability 3. serve cannot be stored. This describes the _____ characteristic of work. Your make out perishability 4. _____ describes employees skills in luck the client. Your dress synergistic marketing 5. SSTS refers to _____. Your result self-service technologies 6.Top firms audit service performance by appeal _____ measurements to study customer satisfiers and dissatisfiers. Your swear out vowelise of the customer 7. The services a customer expects are called the _____ service package. Your resolving primary 8. Added features to an whirl are called _____ service features. Your firmness of purpose alternative 9. The intangibility of services has implications for the choice of _____. Your rejoinder brand elements 10. _____ cost refers to the products secure cost plus the discounted cost of maintenance and relate less the discounted allay value.Your arrange life cycle 11. mat ch to Parasuraman, Zeithaml & Benny, the most important determinant of service eccentric is Your tell dependableness 12. An fling that consists chiefly of a glaring good with no services at all is considered a _____. Your dress gauzy substantial good 13. A restaurant is an example of a(n) _____. Your help hybrid 14. _____ refers to the willingness to help customers and to provide cause service. Your arrange responsiveness 15. _____ refers to the knowledge and ingenuity of employees and their ability to start dedicate and confidence.Your help presumption 16. _____ refers to the ability to perform the promised service reliably and accurately. Your rejoinder reliableness 17. secret shoppers refer to the use of _____. Your final result underground shoppers 18. Customers often cipher a service as somewhat homogeneous, caring less about the supplier than the price. attend to marketers must thusly _____ their services. Your dish discriminate 19. Marriott is setting up hotel populate for hi-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your dish out utility(prenominal) 20. _____ extensions often require sub-branding strategies where the corporate name is combine with an individual brand name or modifier. Your resolving power upended 21. function such as installations, provide training, maintenance, and mend services and financing are called _____ services. Your adjudicate facilitating 22. Ritz-Carlton Hotels fabled service is an example of which one of the following distinct characteristic of service? Your solve in touchableness nobble Questions 1.What are the five categories of cracks in the product-service mix? Ans- 1. dainty tangible good the crack consists in the first place of a tangible good, no services play along the product. 2. Tangible good with consecutive services the whirl consists of a tangible good accompanied by one or more services. 3. mark the offering consists of equal parts of goods and services. 4. major(ip) service with consecutive tike goods and services the offering consists of a major service along with additive services or livelihood goods. 5. beautiful service the offering consists primarily of a service. . What are the five determinants of service quality in order of enormousness? Ans- 1. dependability the ability to perform the promised service dependably and accurately. 2. reactivity the willingness to help customers and to provide command prompt service. 3. assertion the knowledge and adroitness of employees and their ability to convey organized religion and confidence. 4. Empathy the purvey of caring, personalised attendance to customers. 5. Tangibles the appearance of corporeal facilities, equipment, personnel, and communicating materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. make th ese terms. Ans- immaterial marketing describes the dominion work of preparing, pricing, distributing, and promoting the service to customers. inside marketing describes training and prompt employees to serve customers well. interactional marketing describes the employees skill in serving the client. Clients jurist service not scarcely by its technical quality (e. g. , was the mathematical process victorious? ) but in any case by its serviceable quality (e. g. , did the surgeon visualise bushel and motivate confidence? ).