Each Generation Has Something Valuable to Offer Essay

All throughout the world there are many different genres of music being played and listened to at all time of day. Music has a way of distracting people, making them forget about the world and just focus on what makes them happy. Each person has their own taste in music, the music that makes them happy. Therefore, the songs of the world have defiantly shaped our culture. Would our culture be the same without it? Most people would say â€Å"no† because music is a huge part of our culture and without it the idea of fun would be totally different. Many people listen to the same music resulting in bringing a community together to raise a better culture. Music has always been a part of mankind because every beat contributes to the tune of the song, doesn’t matter if it came from a stick tapping on the dirt or the notes coming from an instrument. The Beatles, an iconic band in the music world, made it easier for other artists like Michael Jackson and Beyonce with their experimenting in the mid 1960s. Throughout centuries music has changed drastically to the present day, evolving slowly from the beginning. Whether we look at the past, present or future generation one thing is definite; each generation has something valuable to offer to the music industry. Music of the past started from the earliest of mankind, no man had an instrument to play to make music. They made their own music with anything they could find in nature. People made something beautiful out of items that were originally made for an entirely different purpose. This creativity was the true beginning of music. From then music has evolved to become a much bigger craze. People learned they could sing and instruments were made. The first instruments, the flute and some stringed instruments date back to somewhere between 7000 and 6600 BC in the Prehistoric eras. With music, dance came along in Ancient Egypt and became part of tradition and rituals. Musicians and singers started accompanying the theater plays for the entertainment of community members making music part of everyday life lifestyle. Choirs started to grow in the churches because music became more of an art and people wanted to share it with others. And finally in the Baroque era, instruments were being intergraded into songs and dance resulting in the beginning of the music we know and listen to today. In the mid 1960s, The Beatles blew up the charts. They claimed many positions in the top 100 and at one point they had fourteen songs on the chart. They were the new wave of rock n’ roll/pop and everybody was crazy about this new boy band. Although they experimented with many things in sound and vocals, they brought new elements to the music industry. They were edgy and brave striving to be the first of many things. The Beatles wrote most of their own songs, played their own instruments and even sang their own vocals with complex harmonies. This was a thing unheard of by any bands before their time, they were beyond normal, but this difference resulted in their huge popularity by the majority of the population. Being one of the first to make albums, people considered them more important and the other singles were put behind them. The Beatles were the first pop group to be taken seriously by classical music enthusiasts because of their global success. A great accomplishment for the group and every member deserves the title of legends to live on after their deaths. Twenty first century music technology and styles have changed from previous years. The development of advanced technology for recording and distributing music made a wide variety of artists to gain global recognition across the world including Michael Jackson and Beyonce. As well there were dramatic innovations in musical forms and styles transitioning into country music, hip hop and punk rock to name a few. Michael Jackson was a man of many talents; he is recognized as the most successful entertainer with his singer, dancer and fashion contributions. MJ has the number one bestselling album of all time, Thriller. Also, along with Thriller his other albums become ranked among the world’s bestselling albums making him one of the bestselling artists of all time. He has been awarded with 13 Grammy Awards, 26 American Music Awards, 18 World Music Awards and the estimated sale of 350 to 400 million units worldwide on all his albums combined. Beyonce is the most awarded female of the 21st century; she has won 17 Grammy Awards throughout her career but overall she has won over 185 awards. The released of her debut solo album Dangerously in Love earned her five Grammy Awards and sold a total of 4. 9 million copies in the US. Billboard named her the Top Female Artist and Top Radio Songs Artist of the 2000s decade in 2009, and ranked her as the fourth Artist of the Decade. A great attribution to the music industry by both Michael Jackson and Beyonce, making their names recognized forever. In the past, present or future generations it will always be true that music has evolved over many centuries and in every generation it continues to make people happy and have fun with. Mankind grew from simple music to something much greater and more beautiful. With newer technology artists could share their talent with everyone across the world giving others happiness while listening. The Beatles brought new things to the music industry and helped the success of other artists in the future like Michael Jackson and Beyonce. Saying that music became a much bigger success as the generations went by, making each singer or band more popular by the year. Everyone has their own taste in music but many people even listen to the same songs. The music has shaped the culture and the culture is the bringing together of the people that listen to the same music. There is not one day that goes by that people aren’t listening to music, there has to be at the very least a few hundred people listening to different songs across the world.

Hamonado Recipe

HAMONADO Ingredient: 1/2 kilogram pork pigue, sliced thinly Marinade: 1/3 cup soy sauce 1/2 cup pineapple juice 1 tablespoon calamansi juice Stuffing: 1 cup carrot strips 1/2 cup sweet pickle relish 1/2 cup pineapple chunks 1/2 cup red bell pepper strips 2 tablespoons cooking oil 1 tablespoon chopped garlic 1/2 cup chopped onions 4 cups water 1/4 cup tomato sauce 3/4 cup sugar 1 tablespoon soy sauce 1/4 cup cornstarch dissolved in 1/2 cup water 2 tablespoons margarine 1 packs 6 grams AJI-SHIO Seasoning Mix with Pepper 1/4 teaspoon AJI-NO-MOTOÂ ® Umami Super Seasoning Procedure Combine soy sauce, pineapple juice and calamansi juice.Add pork and marinate for 2 hours. Flip over after an hour. Drain pork. Lay flat the pork and arrange carrots, pickles, pineapple chunks and red bell peppers. Roll stuffed pork and tie firmly with a string. Set aside. In hot oil, saute garlic and onions until fragrant. Add water and marinated pork rolls. Bring to a boil. Add tomato sauce, sugar, soy sauce and simmer for 30 minutes. Gradually add cornstarch mixture to thicken the sauce. Mix well. Add margarine and simmer for another minute. Sprinkle AJI-SHIO Seasoning Mix with Pepper and AJI-NO-MOTOÂ ® Umami Super Seasoning. Mix well before turning off the fire.To serve: Remove pork from the sauce, untie the strings and slice according to desired thickness. Arrange in a platter and pour sauce on top. Makes 10 slices. SPICY KILAWIN TANIGUE 1/2 kilo tanigue fillet, cut into cubes 1/4cup white vinegar 1 tablespoon sliced ginger, crushed 1 tablespoon chopped red onions 1 tablespoon chopped green chilli (approximately 2 pieces) 1 teaspoon siling labuyo (approximately 1 piece) piece green mango, diced 1/4 cup calamansi, freshly squeezed 1 packet PAL SWEETâ„ ¢ Calorie Free Sweetener 1/8 teaspoon iodized salt 1/2 teaspoon ground black pepper teaspoon MSG 1 tablespoon crushed chicharon (optional) teaspoon chopped spring onions Procedure Mix everything in a bowl. Chill for 30 minutes to 1 h our before serving. Garnish with spring onions. Makes 4-6 servings CLUBHOUSE SANDWICH Ingredients 1 cup mayonnaise 1 pack 2. 8 grams AJI-SHIO Seasoning Mix with Pepper Filling: 1 cup flaked boiled chicken 1 cup chopped fried bacon 1/2 cup sweet pickle relish 1 cup shredded lettuce 4 beaten eggs, fry with1/2 teaspoonAJI-SHIO Seasoning Mix with Garlic 4 pieces pan fried ham 1 cup sliced seeded tomatoes 9 slices cheddar cheese 18-20 slices loaf bread, toasted Procedure Combine mayonnaise and AJI-SHIO Seasoning Mix with Pepper.Mix well and chill. Set aside. Spread mayo-AJI-SHIO Seasoning Mix with Garlic mixture in loaf bread slices. Place chicken on the 1st layer, followed by bacon top with sweet pickle relish on the second layer of bread. Repeat the procedure with remaining fillings alternately with the bread. Secure with toothpick. May slice into 4 rectangular portions for easy serving. Makes 8 servings. Cheese Sticks with Creamy Bacon Dip Ingredients 3/4 cup cheddar cheese sticks 1/2 cup all purpose flour mixed with 1/2 teaspoon AJI-SHIO Seasoning Mix with Pepper 1 beaten egg 1/2 cup breadcrumbs1 cup cooking oil for deep fryingDip: 1/4 cup fried and chopped bacon 1/4 cup cream cheese 1 cup sour cream 1/2 teaspoon AJI-SHIO Seasoning Mix with Garlic Procedure Prepare dip, beat cream cheese until smooth. Add sour cream and mix well. Sprinkle AJI-SHIO Seasoning Mix with Garlic and mix well. Chill for at least 1 hour before serving. Meanwhile, coat cheese sticks with flour AJI-SHIO Seasoning Mix with Peppermixture. Dip in beaten egg then dredge in breadcrumbs. Deep fry coated cheese sticks until golden brown. Serve together with the dip mixed with bacon. Makes 3 servings. Hamburger Steak Ingredients kilo ground beef cup minced onions pieces beaten eggs 2 tablespoons cornstarch 2 tablespoons soy sauce 1 pack 6 grams AJI-SHIO Seasoning Mix with Pepper 2 tablespoons chopped spring onions 1 teaspoon sesame oil Vegetables oil for pan-frying Mushroom Gravy: 2 tablespoons butter 2 tablespoons flour 1 cups meat stock 1/2 cup all purpose cream 1/2 cup sliced button mushrooms 1 tablespoon soy sauce 1 pack 6 grams AJI-SHIO Seasoning Mix with Pepper Procedure In a mixing bowl, combine beef, onions, eggs, cornstarch and soy sauce. Season with AJI-SHIO Seasoning Mix with Pepper. Add spring onions and sesame oil. Combine thoroughly. Form into burger patties.Heat oil in a flat griller or pan, pan-grill each burger patties until cooked. Prepare mushroom gravy, melt butter in a saucepan, add flour and whisk well until mixture thickens. Pour in meat stock and cream. Whisk thoroughly and simmer in low heat. Add mushroom, soy sauce and AJI-SHIO Seasoning Mix with Pepper. Simmer until sauce slightly thickens. Arrange burger patties in a sizzling plate, pour mushroom gravy. HAMBURGER Ingredients 1/2 kilo ground beef cup chopped onions 2 tablespoons chopped spring onions 1/2 cup flour 1 piece beaten egg 1 tablespoon sesame oil 2 packs 8 grams Secret Sangkap All-In-On e Seasoning GranuleProcedure In a bowl, combine ground beef, onions, spring onions, flour, egg, sesame oil and Secret Sangkap All-In-One Seasoning Granule. To attain firm patties, chill mixture for 1 hour inside the refrigerator. Form into patties using a hamburger molder. Pan-fry until cooked. Makes 8 patties Estimated Cooking Time: 1 hour and 30 minutes Tips and Tricks: For a juicer hamburger, add cold water to the beef before grilling (1/2 cup to 1 pound of meat) Tuna SAndwich INGREDIENTS | 4 slices wheat/rye bread1 can San Marino Corned Tuna1 tbsp mayonnaise1 tbsp lemon juice1 hard boiled egg, mashed10 g dill, minced1 small shallot, inced1 tbsp capers1 tsp sugarSalt and pepper TT1 salad tomato sliced thinly2 leaves lolo rosso lettuce1 cup potato chips| | | PROCEDURE | 1. In a bowl, mix together San Marino Corned Tuna, mayonnaise, lemon juice, egg, dill, shallots, capers, sugar, salt and pepper and set aside and chill2. Lightly grill bread until crisp (you can also just toast the bread in toaster)3. To assemble, layer lettuce then tomato on top of 1 slice of bread. Add the tuna filling then top with the other slice of bread and slice in half diagonally4. Serve on plate with chips| | |

A Separte Peace Essay Essay Research Paper

A Separte Peace Essay Essay, Research Paper In life, historical events frequently play an of import function in a individual s life. Many times people can drastically hold a alteration of sentiment over dark. In A Separate Peace, the whole ambiance at the Devon School changed as World War II progressed. The male childs either thirstily awaited bill of exchange, preferred to enlist in the country of war they wanted, or did non desire to travel at all. The pupils at the school were forced to make activities for enjoyment since old 1s could non be played because of deficiency of stuffs. When a friend returns from the war, the male childs at Devon got a existent sense of what the war was like. The male childs learned that traveling to war was non all merriment and games like they had anticipated. The influence World War II had on the characters in A Separate Peace and life at the Devon School, was clearly depicted through their actions and activities. The beginning of the novel allows the reader to acquire a feel of what the Devon School was like during that clip period. Students of war age were invariably go forthing Devon to travel to the war, either by pick or by bill of exchange. Whether childs wanted to travel or non, the expectancy was ever present. As winter approached the Devon school, so was the infringing shadow of the war. The male childs were called out to assist shovel free a troop train trapped by snow-blocked paths. The experience # 8220 ; brings the war place # 8221 ; for all of them, and they realized they would hold to confront a important determination really shortly. Maturity leaps upon them, whether they # 8217 ; re ready for it or non, at the stamp age of 17. The exhilaration of the war had gotten to everybody at the school, including the staff, and made it a helter-skelter topographic point. The male childs were able to acquire away with disobeying the regulations. Many pupils cut category, and left schoo l evidences frequently and were non penalized. When Leper returned from the war the male childs realized that take parting in the war wasn t all merriment and games, and that a batch of bad things happened. When Leper told Gene how he had been discharged on charges of insanity, Gene blew up at Leper. Gene had thought the war was a good topographic point, and the impression of a Section Eight Discharge was non what he wanted to hear. It wholly ruined Gene s ideas and his hopes. Gene was wholly set on enlisting in the ground forces, to see what so many other s were sing, until Leper informed him of the war s negative facets. Leper, more defeated than anyone, did non portion his ground for returning place with everyone. He was ashamed, and did non desire to portion the horrors of war with everyone. Scarcity of popular stuffs made it hard for the male childs at Devon to go on with some normal activities. Finny, the athletic male child he was, made up Blitzball, a game named after the celebrated Blitzkrieg ( a German war maneuver ) . The game of class was successful in maintaining the male childs busy. Along with athletic creative activities, the male childs started a nine called The Super Suicide Society of the Summer Session, a nine which about six male childs signed up for. The nine met about every dark, and had particular inductions for the members. The nine was designed to give the male childs something to make because they were unable to take part in the regular things they did. The male childs at Devon were non holding the same sort of school twelvemonth that they had had in the yesteryear. Partially because of an interuption in their day-to-day lives. World War II had a strong influence on life in the novel A Separate Peace. The writer displays the influence through the character s actions and activities. The pupils at the Devon School were overwhelmed with the thought of war, and were thirstily expecting their going to an country of it. However, when a good friend returned from the war with a different thought of how it was, the male childs rethought their avidity. The male childs were forced to do up games and such to take part in to maintain them occupied when they weren t perusal. This novel showed that like with other major historical events, war can wholly change a manner of life, altering everything from personalities to activities.

Final Project-The Story Essay Example | Topics and Well Written Essays - 2500 words

Final Project-The Story - Essay Example Such policies should also define stakeholders who will be held accountable on the progress, success or failure of the initiative. Inevitably, policy makers, physicians, nurses, nursing bodies, educators, patients, insurance firms and state authorities must collaborate to bring diabetes under control. The most effective control measure would be the prevention of the occurrence of new cases, while at the same time controlling and managing the condition among those already living with it (Davies, Dixon & Currie, 2001). The role of educators, therefore, becomes a key emphasis of the policy making procedure. This becomes a key issue because a 20 year old patient representing a diagnosis was interviewed for the project and confirmed not having been sufficiently informed on the necessity of a healthy lifestyle in the prevention and treatment of diabetes. This, in turn, means that the role of diabetes educators is not sufficiently felt in society, creating a knowledge gap. This issue is link ed to nursing because nurses have the abstract information on patient care and can contribute significantly towards formulating policies that will effectively curb the growing numbers of diabetic cases. Being the ones closest to patients in terms of provision of care, they are in a better position to know what advice needs to be given in the prevention and control the problem. Therefore, their role is significant in promoting the initiative through providing evidence-based and up-to-date facts about education and care in diabetes (Davies, Dixon & Currie, 2001). This essay will discuss the problem, the policy and political procedures and provide a concluding solution. Policy Analysis The subject of diabetes has faced numerous policy challenges. The American Association of Diabetes Educators (AADE) pointed out that at some time, when citizens were diagnosed with diabetes, access to life insurance available in their states became unaffordable and even sometimes unavailable (Oliver & Mo ssialos, 2012). The reason was that federal law permitted life insurance firms to operate on policies that rated or charged a premium basing on the health status of applicants. Essentially, such plans allowed the insurance companies to deny an applicant the sought cover depending on their health status. Even so, patients requiring access to diabetes educators require a physician’s referral in order to receive the services (Peeples & Austin, 2007). This poses another policy challenge in the management of diabetes. Some physicians may not be giving the referrals as a measure to safeguard their revenue sources, and even if they did, the number of available educators is not sufficient to handle them. On the other hand, without a physician’s referral, the services of an educator are not among the covered benefits of insurance. According to the American Diabetes Association (ADA), diabetes at any stage needs round-the-clock management to alleviate long term complications ass ociated with hyperglycemia and hypoglycemia. Within the learning environment, levels of blood sugar not within the target range will interfere with the learning ability of a student. Non-diabetic students must be taught healthy lifestyles to avoid it, while the diabetic ones should have the ability to check and respond to blood glucose levels accordingly. Although some may handle the routine independently, others, due to developmental level or

Scenario question Essay Example | Topics and Well Written Essays - 5000 words

Scenario question - Essay Example Related jurisprudence shall be discussed and analyzed; explications will be given to the end that the instant controversy would have a viable solution for the benefit of both parties and to the members of the global community as a whole. However, before delving into the merits of the case, it is equally essential to determine a fortiori, the competence of the ICJ to take cognizance of the dispute, for the Court can only exercise its adjudicative powers if indeed it has jurisdiction over the parties and over the subject matter. When the court is devoid of jurisdiction, it follows as a matter of law that it has no competence to decide on any controversy brought before it. Hence, any discussion shall firstly focus on the question of jurisdiction. It is well to emphasize that the jurisdiction of the ICJ can only be invoked if the state-parties submit to its jurisdiction or when they have presented their Declaration of Acceptance to the jurisdiction of the Court through the Optional Clause of the Statute of the ICJ.1 That being stated, the assessment of the dispute is in order. State A is a coastal State. That State established a 12-mile territorial sea by national legislation. On 3 October 1990, a commercial vessel flying the flag of State B struck mines in the territorial sea of State A. The explosions caused damage to the vessels and loss of life. Holding that to be the responsibility of State A, the Government of State B commenced negotiations with State A but in vain. Thus, on 25 June 1991, State B submitted the dispute to the International Court of Justice (ICJ) based solely on Article 36 (2) of the Statute of the International Court of Justice. Thereupon the Government of B asked the ICJ to adjudicate to the effect that the Government of State A was internationally responsible for the consequences of the incident and it must make reparation or pay compensation. States A and B are both Parties to the Charter of the United Nations. State A accepted the optional clause of the Statute of the ICJ in 1986 (emphasis supplied). The Declaration of State A reads: 'I declare on behalf of the Government that State A recognizes as compulsory ipso facto and without special agreement, in relation to any other State accepting the same obligation, that is to say, on condition of reciprocity, the jurisdiction of the International Court of Justice in conformity with Article 36, paragraph 2, of the Statute of the Court, for a period of ten years from the date of the deposit of the instrument of ratification.' State B also accepted the optional clause of the Statute of the ICJ in 1987 (emphasis supplied). The Declaration of State B reads: 'I declare on behalf of the Government that I recognize as compulsory ipso facto and without special agreement, in relation to any other State accepting the same obligation, that is on condition of reciprocity, the Jurisdiction of the International Court of Justice, in conformity with Article 36, paragraph 2, of the Statute of the said Court, for all disputes which may arise in respect of facts or situations subsequent to the ratification of the present declaration, with the exception of those with regard to which the parties may have

Engineering Ethics Essay Example | Topics and Well Written Essays - 250 words

Engineering Ethics - Essay Example An engineer’s job is rather complex as they have to not only learn about the technicalities of their subject but also be aware of the ethical issues that are inextricably intertwined with what they produce. The issue is not that straightforward as it may seem. Let us consider a hypothetical scenario where the manufacturer of a refrigerator discovers that if the humidity of the room where the refrigerator is kept exceeds a certain level, owing to faulty insulation, anybody touching the machine might experience electric shock that would, though not be fatal but surely would generate a stinging sensation that would last for at least ten minutes. It must also be mentioned that under normal conditions humidity would hardly ever reach levels that might be dangerous. Now what would the manufacturer do? Would they recall all those refrigerators that they feel might be faulty or would they simply keep quiet as humidity would hardly ever reach such dangerous levels? This is a question of engineering ethics and it acquires a special dimension as any decision to keep silent might harm customers while there will be considerable economic loss if all faulty units are recalled. Engineering ethics like ethics in general has intimate connection with the ethos and culture of the country to which the manufacturer belongs. A recent case in point is the recall of 6, 46,000 City and Fit/Jazz cars by Honda Motor Company for replacement of faulty window switches that might overheat when exposed to liquid resulting in a fire.

Regulatory Responses to the Current Financial Crisis (US, UK, China, Research Paper

Regulatory Responses to the Current Financial Crisis (US, UK, China, Canada, India) - Research Paper Example The current global crisis began in 2007 and spread in 2008. It had varying impacts on the financial systems of various countries depending on the initial stability of the system and its exposure to the credit derivatives that accelerated the crisis. The effects were severe in the developed countries like US as compared to the developing nations like India. In this regard, different countries reacted to the crisis identifying the opportunities and the associated challenges. The countries in the OECD advocated for a joint effort to have international standardization of regulatory policies. The main concerns are stimulation of demand in a given economy, improving liquidity, preventing foreclosures of mortgages and improving access to financing by for the SMEs and giant investors. There is a focus in risk reduction through investment in insurance. Financial crisis refers to a wide category of situations in which the large financial institutions or assets lose large proportion of their va lue. The current global crisis began in 2007, in some countries, and deepened in 2008 (OECD, 2009). Some of the factors that may contribute to financial crisis include application of similar operational strategies by players in the market, changes in the banking business, excessive leverage, changes in regulations and corporate governance, and failure of government policies on the financial sector (Blundell-Wignall, Atkinson, and Lee, 2008). Government policies regulate the financial sector within in a country and the operations with a global business partner. The failures in some of these policies could have contributed greatly to the current situation. To fix the situation and mitigate for future crises, various governments have enacted some monetary and fiscal policies. The current global financial crisis had other related problems like food crisis especially to the developing countries as was, and continues to be, witnessed in the horn of Africa (Canuto, 2011). The financial ref orms to manage the crisis must then focus on the other financial instruments controlling the economy of the country. The problem that has been encountered in the management if the crisis is that economists and the policymakers do not have a proper understanding of the relationship of various components of economic policy and regulation (Tamirisa, 2011). It is important to understand the interaction between monetary and macro-prudential policies in enabling financial stability. Designing a successful macro-prudential policy requires the government to understand the risks of the new financial instruments it is putting in place (Tamirisa, 2011). Focusing on the monetary policy is insufficient in the management and mitigation of financial crises. This paper focuses on the regulatory responses that have been given by five different countries in relation to the current global

Home Schooling Essay Example | Topics and Well Written Essays - 750 words

Home Schooling - Essay Example This essay approves that children who have gone through homeschooling have a high chance of suffering from social and religious extremism. This behavioral change makes it easy for extremist groups like terrorist organizations or gangs to recruit them. Home schooled children can potentially develop parallel societies whose standards do not fit in with the society. For example, atheists’ ideologies are always crossing paths with the rest of society. Most parents think that homeschooling is an effective way to save money, but it is not since they sacrifice the child`s education in the name of vacations and lavish lifestyles. Home schooled children also run the risk of sexual molestation. As parents sometimes leave their children with complete strangers, they may turn out to be pedophiles who prey on innocent children. These acts leave a permanent scar on the children, which may lead to depression and suicidal thoughts. An instance of the negatives of homeschooling is best illustrated as follows; there was a family in Atlanta, who decided to home school their six year old daughter since they did not believe in the state`s education system and curriculum. this report makes a conclusion that homeschooling should be abolished since its negative effects outweigh the positive ones. There is no basis of having a learning system that produces incompetent students who have no social skills. Children need to play and mingle together, and not be included in their parents` insecurities.

Innovation Essay Example | Topics and Well Written Essays - 2000 words - 4

Innovation - Essay Example However, it is one thing to require a certain technology and another to implement it in an organisation. Introduction of new technologies is quite challenging for managers irrespective of the size of an organisation. New technologies require the management to arrange for extensive training, which results in resistance from some quarters. As a manager one will be required to first understand how to manage change since the process is stressful and, most often than not, change creates tension in the workplace (Rogers, 2003). This paper aims at using technological determinism to inform a manager when introducing surveillance technology in the workplace. Attitude is a critical aspect in the introduction of any kind of technology in the workplace. Employers nowadays are heavily relying on workplace surveillance technologies to assess various issues. Surveillance in this context will include, but not limited to, video monitoring, tracking as well as phone and computer use. Introduction of any technology in the workplace results into some form of transition. It is, therefore, critical for a manager to consult employees through one-on-one interactions or a survey depending on the size of the organisation. Consultations aim at pinpointing problematic areas and concerns which ultimately eases transition to the new technology. In the process of consultations, it is essential for the management to clearly elaborate on the positive differences that the new technology will bring not only to the employees but also the organisation at large (Bijker and Law, 1995). It is, nevertheless, vital to consider the human factor before launching of this surveillance technology. The society, and in this case the employees, will always have certain expectations from this new technology. Employees have previously worked without this new technology and hence need assurances

Federal Landham Law and California Trade Secret Essay

Federal Landham Law and California Trade Secret - Essay Example The Federal Lanham Law has been able to deal with critical societal issues and thus making it a relevant act. For instance, it helps to curb contravention of unregistered brand names, service marks, phony advertisements, product disparagement and trade dress. Most importantly, this act has turned to be the standard medium for assertions of violation of trade dress not that are not registered in the form of both products and services. As a result, the state courts are apparently formulating rules and tapering requirements so as to put frontiers on assertions of trade dress breach (Miller 83). This act clearly depicts criticisms as to what makes up trademark infringement, resultant court decisions. Though, brand names particularly those that involve the internet, there seem to be some sort of laxity. Principally the Lanham law has, civil and criminal requirements for desecrations of their particular provisions, it also offers civil remedies in the event of exclusive rights infringement (Belmas 67). Federal Lanham Law also verifies the civil remedies in cases where an action of intrusion has been brought forward by the ultimate owner. If the central government chooses to impeach organizations or individuals for any of the above violations, the detention terms are clearly set forth in the Lanham’s law and it explicitly describes the offense and also it discerns the criminal fine to be paid in cash. On the other hand, there have been continuous arguments about this law. The question of whether this law has really brought constructive development especially in the field of intellectual assets, is still leaving a lot of uncertainty. It does not seem to resolve the conflict of consumer confusion and unfair competition. It appears more as a gratuitous expansion of restricted rights, diminishing the store of existing designs and symbols that are essential for the sort of liberated competition that should be of benefit to the welfare of the consumer. Critics view t his act as a bad idea with the intention of hurting intellectual property. Nevertheless; others acclaim it as a suitable and very grand weapon in the endless fight against advertising and sales strategies that are a basis of consumer confusion and fraud. In conclusion, this is one of the preeminent acts that have ever been adopted as it entirely protects persons against the high rates of fraud (Belmas 122). California is among the states that have taken up this trade secret act. The California trade secret commonly known as (CUTSA) was agreed to with the aim of promoting, rewarding innovations and technological advancement and to sustain commercial ethics. The endorsement of CUTSA gave a platform of unitary descriptions of trade secret misuse. CUTSA, overtly states that it does not prevent assertions based upon violation of contract, unlawful remedies, or other allegations that do not have their basis on trade secret. Just like the other trade secret laws, this act primarily forbids misuse of trade secrets. In addition, this law also compels criminal penalties in cases where trade secrets are stolen. Misuse of these operational secrets comprises theft, corruption, falsification, infringement or enticement of a violation of an obligation to keep secrecy, or surveillance through electronic or any other means. However, independent derivation

Captivity Narrative Essay Example for Free

Captivity Narrative Essay Captivity narratives were commonly popular in the 1700’s by both European and American populations. Captivity narratives in America portrayed either whites enslaved by savages or the African enslaved by the white slave owner. Captivity narratives were written to show the reader of one’s experiences while being in captivity. Two authors who wrote a couple of these narratives are Mary Rowlandson and Olaudah Equiano. Mary Rowlandson’s narrative is entitled, â€Å"A Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson. The title of Olaudah Equiano’s narrative is â€Å"The Interesting Narrative of the Life of Olaudah Equiano, or Gustavas Vassa, the African, Written by Himself. † Captivity narratives test a person’s faith and his or her ability to survive in a specific given situation. Both authors must learn to survive in a different culture. Both desire their freedom, but fear the dangers of escape. Rowlandson relies on her religious strength to help her through her suffering, while Equiano relies on his moral and eventually religious strength to help him through his suffering. Examining these two narratives will show similarities and differences in their purpose but will ultimately show the reason for the narrative which was to sway a person’s way of thinking. Both Equiano and Rowlandson were living an ordinary life until they were torn away. Equiano was living a carefree life, enjoying his time growing up in his village along with his family. That day came to an end when he and his sister were captured and sold into slavery. Equiano states, â€Å"One day, when all our people were gone out to their works as usual, and only I and my dear sister were left to mind the house, two men and a women got over our walls, and in a moment seized us both, and without giving us time to cry out, or make resistance, they stopped our mouths, and ran off with us in the nearest wood† (690). Rowlandson’s narrative begins with Native Americans attacking her village as they come upon her house and set fire to it. As Rowlandson attempts to leave her home, she is captured. Rowlandson states, â€Å"The Indians laid hold of us, pulling me one way, and the children another, and said, ‘Come go along with us’: I told them they would kill me: they answered, if I were willing to go along with them, they would not hurt me† (258). The similarity of both narratives is that both were enjoying their lives until they abruptly changed. The difference is that Equiano was a child, not knowing much about the world while Rowlandson was an adult and knew the dangers of being a colonist. Both authors once captive had to adapt to their surroundings. Equiano experienced many different cultures before being bought in Virginia as a slave. Equiano taught himself how to expand his knowledge after being taught by Miss Guerin and under the tutelage of a schoolmaster the basics of reading and writing. Equiano states, â€Å"Nor did I leave my kind patronesses, the Miss Guerins, without uneasiness and regret. They often used to teach me to read, and took great pains to instruct me in the principles of religion and the knowledge of God† (703). Equiano’s thirst for knowledge growing up would help lead him to his freedom. Similarly, Rowlandson learned the culture of the natives to help her survive hunger and starvation. â€Å"There came an Indian to them at that time with a basket of horse liver. I asked him to give me a piece. ‘What,’ says he, ‘can you eat horse liver? ’ I told him, I would try†¦so that I was fain to take the rest and eat it as it was, with the blood about my mouth, and yet a savory bit it was to me† (266). While both learned their new cultures, Equiano’s purpose was to gain knowledge to eventually free him, and Rowlandson’s purpose was for survival. Both Equiano and Rowlandson desired their freedom, but also feared the dangers of escape. Equiano was in a civilized area, but the realization of being alone in an attempt to get back home was diminishing. Equiano expresses, â€Å"I had before entertained hopes of getting home, and had determined when it should be dark to make the attempt; but I was now convinced it was fruitless, and began to consider that, if possible I could escape all other animals, I could not those of human kind† (692). Rowlandson was in the wilderness and she had no idea how close she was to the nearest colony. As Rowlandson is speaking with another English captive about escaping, she states, â€Å"I wished her not to run away by any means, for we were near thirty miles from any English town† (263). Rowlandson not only feared being caught after escape, but she also feared of being lost in the wilderness with the wild animals. Rowlandson wrote, â€Å"Heart-aching thoughts here I had about my poor children, who were scattered up and down among the wild beasts of the forest† (264). Both authors adapted to surroundings to help them survive their captivity. Both authors have to rely on religious and moral strength to help them endure their captivity. Rowlandson believes in Christianity, and that helped her to survive her captivity. She believes everything happens for a reason and that God was testing her faith. Rowlandson in her reflection of Psalms quotes, â€Å"Oh that my people had hearkened to me, and Israel had walked in my ways, I should soon have subdued their enemies, and turned my hand against their adversaries† (265). On the other hand, Equiano has no knowledge of Christianity in his early childhood and yet it wasn’t till his adulthood that he understood white Christianity. Equiano knew being part of the white Christianity would help him earn his freedom. Equiano had to rely on his moral strength, in the beginning, to be free and his religious strength to withstand his captivity. Equiano wrote, â€Å"I regard myself as a particular favorite of Heaven, and acknowledge the mercies of Providence in every occurrence of my life† (688). Both authors justify their captivity with the grace of God and that it was a testament of their faith. Captivity narratives were popular during the 1700s with many readers. Although Equiano and Rowlandson write their narrative with captivity as the main subject, both endured entirely different situations. Rowlandson thought she was captured by the savages, but she realizes she was never treated unjustly. Equiano, on the other hand, was supposedly captured and sold into slavery by the civilized population, but he was treated inhumanely. Both authors hoped to open the eyes of others to see the injustices of being a captive.

Website Design Report

Website Design Report Ace Fancy Dress Website Design Report My website is called Ace fancy Dress. The specific purpose of ace fancy dress website is about selling products all over the UK and also to provide rental costumes. Also, the purpose of the website is to be eye-catching, colourful, recognisable, and simple and to display the high quality products. It will show the customers the new exclusive products. The business itself runs completely online. By not having a physical store where customers can come in and view the products we make huge savings and we pass these savings straight onto the customer ensuring very low prices. Also to provide high quality products for the both gender and delivered the products they have bought on time. The website should also advertise the business branches and their occasional special offers. The target audience for the website The ace fancy dress can be aimed at all ages and genders with a variety of costumes available in all sizes. The target audience for the website will largely be aimed at the teenagers 13-19 of all genders as they are the target audience that I think would be more attracted to than the adult or a young person would. Nature of interactivity I will need online transaction on my website as the website will be selling products as this is the purpose of the website. To make the transactions as efficient as possible I will make sure the online transactions will be safe and trustworthy for them to enter their card details into and also it will look very professional so the website can sell the products successfully. However PayPal will be another option for the customers to make their payments so this will increase the level of trust and confidences to the customers to the website, the quicker and smoother transaction, the higher the chance of customers returning to the business. Also, the online transactions page will be nicely structured layout on the website which will look more amazing and it will be very easy for the customers to make transactions on the website. However, there is also a decision of static versus dynamic website. A static website contains web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. Static websites are the cheapest to develop and host. A dynamic website contains web pages that are generated in the real time. A dynamic website can be more expensive to develop initially however it is much easier to update and much more functional and also new content which could bring people back to the site and helps in the search engine. There is a high chance that the ace fancy dress will be a static website as the cost is generally lower up front then a dynamic website. In order to for the website to meet the client and user needs, I will have to include all the criteria to meet the client needs and user needs. So I will make it easier for the client to access certain parts on the website to meet their needs by adding hyperlinks, pictures titles. Images: To meet the user needs the website will be basic and will be very simple to use. Also, I will be adding elements of interactivity in the form of images slide in images etc. This will make the website easier for the users to use as they will be able to find information easier. I will also include images next to the written content that relates to the content. For example, when I will talk about each section and each product I will include a picture next to the content. However, if I was allowed to enable users to customise my website to their needs then I would allow them to change the layout/change the background etc. of the website in order to suit the client needs. Level of security: I will set a strong password on the website so no one can access the website in editor mode and delete or copy the customers details. For the security reason, I will choose a long password with capital letters and number to make it more secure and hard for the hackers or anyone to crack. Support: Clients often have questions or concerns about the websites. The website will have a support page. In the support page, the customers can talk to us through the chat or can call us right away. If customers give us a call we will be more than happy to pick up the phone and deal with any enquiries they have whether it be sale enquiries, pricing problems or simple to ask for an advice on a costume. However, the website will also have an email so customers can email us with any questions. By doing this the website will increase customers satisfaction by providing better service. Costs: Every website needs to be hosted on a web server. I dont have to pay anything for it as there are free options available via Google. However, every website needs a domain name. So the website is likely to have a domain name as this is that needs to be typed into the address bar to gain access to the site. For the website, I will go for the cheapest option .co.uk which is  £3 a year or I can go for the more popular .com domain costs as much as  £10 a year. http://webdesign.expertmarket.co.uk/how-much-does-website-costc Visibility on search engines: There are actually dozens of search engines but the most frequently used one is Google, Yahoo and Bing. I will make sure the website easily comes on the search engines. It is important for the customers that they can find us on google quickly when they type ace fancy dress. The website will be registering on Google my business which can help to appear the website in relevant search results. Also, the website will have content that matches the keywords on the website and have bolded keywords that match the products descriptions/theme on the page. By doing this customer wont have any problem to find us on. Website Development Delivery Timescale Initial Concept/Client Report 16/01/2017 Research Report on Website review, ease of use, navigation, disability discrimination, delivery of content 30/01/2017 Website First release 30/01/2017 Review/Report on tools used to create website 30/01/2017 Website Testing 27/02/2017 User Acceptance- Demonstrate website meets defined requirements 06/03/2017 Appropriateness of graphics: I will be using appropriate graphics like picture related to the costumes. I would not use any graphics that is not serving any purpose at all because some users may become annoyed at the unneeded use of graphics. I will not be using any inappropriate graphics as it wont attract the customers. Complexity of site: The website would be very easy and simple to use with the tabs that link to each section and products and hyperlinks test that will take the customers to the sections and products making it easy to move around on my website and findings the information searched. Delivery of content: All the content I will produce will be to achieve the criteria to meet the needs of the ace fancy dress website.The information will be stored on the website to allow the client to access the data and all the information on the website will be clear and simple to read. Accessibility: The websites will be designed to meet the accessibility guidelines which will be devised by the Royal national Institute of blind people (RNIB). The website content will be clear and easily understood. The website will have different kind of features like skip navigation links to help the reader and they keyboard users the website will create skip navigation links which will allow them to jump directly to the main contain, the website will also provide correctly structures and well title headings. Also, there will be text transcripts which will make the audio information more accessible for the people who are deaf or hard of hearing. I will make sure the website is very clean, professional, and simple and convey the companys image. The navigation will be straight forwards and make it easy for the visitors to find the information they are seeking with one or two clicks. The content will speak directly to the target audience. I will make sure that there is enough information about each section and costumes. Also, each page of the website will be optimised and set up in a way that makes it easy for the search engines to capture the information. The website will be easily accessible for target audience as the costumes are available for both adults and teenagers. This means the website will be a lot easy for the customers to find what they want. The website will be secure, appropriate and safe for the customers so that they can easily pay for the products. (Maximum of 8 pages and a maximum of 3 sub levels) Here is my design storyboard to illustrate the preferred design for the website; I have provided a sample of 8 pages. This design shows a roughly idea about each pages. Homepage This is a sample of the homepage. Along the top five are the buttons to the different sections of the website. On top left hand side of the website there will be a company logo and search engine and also slide shows made to shows quick update of the website and what is happening along with the recent offers, sales etc. to attract and engage the audience. On the bottom there will be 3 boxes and will show the security of the website, the type of payments the website accepts and where can the audience find us. Adult Page This is a sample of the adult page. All the pages will follow the same layout as the other page with the navigation bat on the top of the page and also the bar below the negation bar. In this page there will be a brief description explaining the page. As you can see in the screenshot there will be 3 small options bar where the audience can click on Men to show the costumes of the mens or click on Women to show the costumes of the womens. Also the customers can pick what themes, size they want. Teens Page This is a sample of the teens page. As I said before the layout of the all pages will be the same. So for the layout for this page will be the same. In this page there will be a brief description explaining the page. As you can see in the screenshot there will be 3 small options bar where the customers can click on Boys to show the costumes of the boys or click on Girls to show the costumes of the girls. Also the customers can pick what themes, size they want. When they have picked what they want to see the costumes will appear according to the chosen options. Sales Offers This is a sample page of the sales and offer page. In this page there will be a brief description explaining the sales and offers. As you can see in the screenshot. When the users will click on the costumes it will take them to this page. This page will allow the users to see the costumes images more visibly and accurately and also they can see different angles of the customers. Next to the costumes there will be a name , price , size , colour and also a description of the costumes. If the users want to buy the customer all they need to do is pick the right size and what colour they want and they just need to click on Add to basket or they can save the item for later by just clicking on Save for later This screenshot shows how the buying process will be . As you can see in the screenshot when the users will click on Add to basket it will automatically go to the basket. They can just click on the basket and it will appear the costumes they have added. By just clicking on the checkout they can go to the paying proccsess. The Basket summary page will also show the image , name , price of the costumes. There is also delivery options so customers can pick how fast they want it to be dleiveried and also how do they want to pay. This is a sample of about us page . The about us page will be about the ace fancy dress and why choose the ace fancy dress? There will be information about other stores and also there will be a map showing how far the stores are. This is a sample of contact us page. As you can see in the screenshot in this page there will be lot of information about the website. There will be different options to contacting to us so the customers can easily contact to us by choosing any of the options.

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.

Education History :: essays research papers fc

What factors in society ended sectarianism in schools, and made them secular? Probably no single movement so greatly affected colonial America as the Protestant Reformation. Most of the Europeans who came to America were Protestants, but there were many denominations. Lutherans from Germany and Scandinavia settled in the middle colonies along with Puritans and Presbyterians. The Reformation was centered upon efforts to capture the minds of men, therefore great emphasis was placed on the written word. Obviously schools were needed to promote the growth of each denomination. Luther’s doctrines made it necessary for boys and girls to learn to read the Scriptures. While the schools that the colonists established in the 17th century in the New England, southern and middle colonies differed from one another, each reflected a concept of schooling that had been left behind in Europe. Most poor children learned through apprenticeship and had no formal schooling at all. Those who did go to elementary school were taught reading, writing, arithmetic, and religion. Learning consisted of memorizing, which was stimulated by whipping. The first "basic textbook", the New England Primer, was America’s own contribution to education(Pulliam, Van Patten 86). Used from 1609 until the beginning of the 19th century, its purpose was to teach both religion and reading. The child learning the letter a, for example, also learned that "In Adam’s fall, We sinned all." As in Europe, then, schools in the colonies were strongly influenced by religion. This was particularly true of schools in the New England area, which had been settled by Puritans and other English religious dissenters. The school in colonial New England was not a pleasant place either, physically or psychologically. Great emphasis was placed on the shortness of life and the torments of hell. Like the Protestants of the Reformation, who established vernacular elementary schools in Germany in the 16th century, the Puritans sought to make education universal. They took the first steps toward government-supported universal education in the colonies. In 1647, Puritan Massachusetts passed a law requiring that every child be taught to read. [It being the chief object of that old deluder, Satan, to keep men from the knowledge of the scriptures,†¦it is therefore ordered, that every township†¦after the Lord hath increased them to the number of fifty householders,†¦shall†¦appoint one within their town to teach all children as shall resort him to read and write. It is further ordered, that where any town shall increase to the number of one hundred families†¦they shall set up a grammar school, the master thereof being able to instruct youth so far as they may be fitted for the university. Education History :: essays research papers fc What factors in society ended sectarianism in schools, and made them secular? Probably no single movement so greatly affected colonial America as the Protestant Reformation. Most of the Europeans who came to America were Protestants, but there were many denominations. Lutherans from Germany and Scandinavia settled in the middle colonies along with Puritans and Presbyterians. The Reformation was centered upon efforts to capture the minds of men, therefore great emphasis was placed on the written word. Obviously schools were needed to promote the growth of each denomination. Luther’s doctrines made it necessary for boys and girls to learn to read the Scriptures. While the schools that the colonists established in the 17th century in the New England, southern and middle colonies differed from one another, each reflected a concept of schooling that had been left behind in Europe. Most poor children learned through apprenticeship and had no formal schooling at all. Those who did go to elementary school were taught reading, writing, arithmetic, and religion. Learning consisted of memorizing, which was stimulated by whipping. The first "basic textbook", the New England Primer, was America’s own contribution to education(Pulliam, Van Patten 86). Used from 1609 until the beginning of the 19th century, its purpose was to teach both religion and reading. The child learning the letter a, for example, also learned that "In Adam’s fall, We sinned all." As in Europe, then, schools in the colonies were strongly influenced by religion. This was particularly true of schools in the New England area, which had been settled by Puritans and other English religious dissenters. The school in colonial New England was not a pleasant place either, physically or psychologically. Great emphasis was placed on the shortness of life and the torments of hell. Like the Protestants of the Reformation, who established vernacular elementary schools in Germany in the 16th century, the Puritans sought to make education universal. They took the first steps toward government-supported universal education in the colonies. In 1647, Puritan Massachusetts passed a law requiring that every child be taught to read. [It being the chief object of that old deluder, Satan, to keep men from the knowledge of the scriptures,†¦it is therefore ordered, that every township†¦after the Lord hath increased them to the number of fifty householders,†¦shall†¦appoint one within their town to teach all children as shall resort him to read and write. It is further ordered, that where any town shall increase to the number of one hundred families†¦they shall set up a grammar school, the master thereof being able to instruct youth so far as they may be fitted for the university.

Comparing Mitch Alboms Tuesdays with Morrie and Leo Tolstoys The Deat

Love and Death in Mitch Albom's Tuesdays with Morrie and Leo Tolstoy's The Death of Ivan Ilych One story is distinctively American in its optimism and characteristic of the 1990's in its tone; the other shows the unmistakable disposition of nineteenth century Russia. The more recent book follows the actual life of a sociology professor at Brandeis University while the other explores a product of Leo Tolstoy's imagination. Tuesdays with Morrie and "The Death of Ivan Ilych" portray two characters who sit on opposite ends of the literary spectrum but who share the dark bond of terminal illness and advance knowledge of their deaths. One views the knowledge as a blessing and as an opportunity to make his final good-byes, the other writhes in pain and begs for an end to his vicious sentence of suffering. In the face of identical fates these two men show stark contrasts, all for the simple reason that only one of them found a way to love.   Ã‚  Ã‚   Though illness stripped both Morrie Schwartz and Ivan Ilych of their hope for survival, their dissimilar lifestyles led each to a much different end. Morrie found himself in an overflow of compassion while surrounded by family, friends and colleagues. Ivan, on the other hand, found only the obligatory company of his wife and the painful awareness that no one really cared. Both characters ended their lives the way they lived them, as Ivan acknowledges: "In them he saw himself" (Ivn, 149). While Morrie poured himself into every moment of life and every relationship he pursued, Ivan skirted the dangers of emotion to live "easily, pleasantly, and decorously" (Ivn, 115). In the spirit of such an opposition, the two stories become somewhat like responses to each other. Morrie Schwatrz, proclaimed... ... such books?   Ã‚  Ã‚   All things considered, the answer is a confident "Yes." No law of literary comparison mandates that the works in question hold the same level of scholarly repute. These two stories focus on death, the great equalizer, one of the most terrifying facts of human existence and one that we will all someday face. Though the paths vary, both characters meet the same epiphany in the end. Morrie savors most of his life with an understanding of "the secret" while Ivan receives it only hours before dying. What really matters, however, is that they both find it. Works Cited Albom, Mitch. Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson. New York: Doubleday, 1997. Tolstoy, Leo. "The Death of Ivan Ilych" and Other Stories. Afterword by David Magarshack. Trans. J. D. Duff and Aylmer Maude. New York: NAL/Signet Classic, 1990.

Kings Argument in A Letter from Birmingham Jail Essay example -- Luth

King's Argument in A Letter from Birmingham Jail In Dr. King's essay 'Letter from Birmingham Jail' he addresses the claims made about his arrest by the eight clergymen. His responses are very long and detailed, giving a very compelling and moving point of view. His letter is directed to his audience, which consists of white middle class citizens who Dr. King refers to as the 'white moderates'. Dr. King's letter is very persuasive because his use of pathos makes the audience think or imagine themselves in the situation. It is very poignant of him to write his letter this way. He is in touch with the views of his audience, which makes a greater impact on his readers. Dr. King uses antecdotes to make his readers see the injustice that would continue if there were no changes. It helps his audience to feel that they are a very powerful part of this issue and that they can make a difference. Dr. King uses imagery in his writing that makes the audience visualize what he has seen. He knows that the white moderates have strong family values, so he reaches out to them by providing stories about children. There is one story about a little girl who has just seen an ad on television and when she asks her father if she can go, he has to look his daughter in the eye and tell her that ?Funtown is closed to colored children?(King 561). He then goes on to explain about how that forces that young child to grow up to feel inferior and to begin to hate because she has darker skin than the other children do. Then there is another story about the family taking a cross-country vacation and having to sleep night after night in the uncomfortable corners of your automobile because motels would not accept colored people (King 561). It ... ...ll of the charges that were brought upon him and he answers them all in full detail and truth. He addresses his audience with honesty and respect, without making his readers feeling like they were being vanquished. Instead they were being made aware of what their actions were doing to society, and that they could make a difference. Dr. King uses a very strong pathos while speaking to his audience. He helps them to see things from his perspective. He uses detailed stories that make the reader feel like they are seeing what is going on. He also uses his ethos to show his respect for the audience, which in turn puts a positive spin on the negativity of the whole situation. Bibliography: Works Cited King, Martin Luther, Jr. ?Letter from Birmingham Jail.? Writing Arguments. Fifth ed. Ed. John Ramage, et al. Boston: Allyn & Bacon, 2001. 558-69.

ACC 290 Financial Statements Essay

Financial statements are a means of communicating numbers within a business. Without proper numbers your business could be a success or a big failure. â€Å"You will rely on them to make decisions, and managers will use them to evaluate your performance. That is true whether your job involves marketing, production, management, or information systems† (Kimmel, 2009). The financial statements shows the business financial standpoint at a given time period, and it also helps the business to understand what they need to do to improve. A company’s livelihood depends greatly on their financial statement because it determines if the business is successful, can it hire new employees, or can it receive any more additional loans. A financial standpoint of the company is monitored by its financial statements. The four basic financial statements are retained earnings statement, balance sheet, income statement, and statement of cash flow. During a certain time period presenting a snapshot of what your business owns (its assets) and what it owes (its liabilities), you prepare a balance sheet. â€Å"To show how successfully your business performed during a period of time, you report its revenues and expenses in an income statement† (Kimmel, 2009). Specifying how much of prior income was dispersed to you and the other owners of your business in the form of dividends and how much was reserved in the business to allow for future growth a retained earnings statement is presented. Showing where your business obtained cash during period of time you would prompt a statement of cash flow. The purpose of balance sheet it to show the amount of assets a company has obtained by evaluating the claims of creditors and the claims of owners. This type of relationship can be shown in an equation assets equal liabilities plus stockholders equity. A company success or failure is monitored by its income statement because it shows a company’s revenue monitored by its expenses. The net income is obtained through the income statement by deducting its expenses from its revenues. The retained earnings statements are different because retained earnings are the net income retained in the corporation. Dividend payment practices are assessed because the amount of the retained earnings statements is deducted or added by the company’s dividends. The statement of cash flow shows the company operating, investing, and financing doings. It shows the company cash position and what is happening to its most important source. Managers use financial statements for several purposes. If a company needs to meet labor demands and need to hire new employees the financial statements helps in knowing how many employees they can afford to hire. On the income statement, management compares sales and expenses of a period of time with recent events to notice if there is a big change. They can identify likely problems and investigate the cause; however, they can regulate if they can afford new equipment, merchandise, and other operating expenses. Using the balance sheet managers can determine if a change applied helped the company or delayed it. Employees look at financial statements to know if the company is managing their money well and can meet payroll obligations. Employees also can gain knowledge of potential bonuses or layoffs based of the net income that is reported on the income statement. Financial statements are useful to investors and creditors because it shows the company’s financial position and allows them to make better decisions concerning the company. For the investors and creditors financial statements helps to evaluate the risks related to the possible investment or loans issued as well as estimate returns from the money invested. Investors and creditors analyzes company’s financial position, operational results, cash generated by different activities before making investment decisions. If the company owes more than it owns than creditors may not allow that company to receive additional loans. To investors it shows if the company is operating profitably. Financial statements are vital to the success of a business. They can be used as a roadmap to direct you in the correct direction and help you avoid costly failures. Maintaining financial statements for a company can only help a company. Improper financial statements put a company in jeopardy. The different statements show if a company can afford to hire new employees or if they need to do some lay-offs. To determine if a company can be approved for additional loans or if it is expected to fail you must rely on the financial statements. In general financial shows the financial standpoint of a company and decisions a company has to make cannot be made if there are no financial statements.

Organizations

Organizations are releasing more modern and advanced products all the time and so are their competitors but the question we all want to know Is what's next? The answer to that question is Razor's upcoming gaming tablet â€Å"Project Fauna† which has been renamed as â€Å"The Razor Edge Tablet†.In this paper you will read an overview of the organization, a description of the product or service, a SOOT analysis of the organization and offering, a competitive analysis of the organization and offering using Porter's five competitive forces model, the criteria we will use to segment our market and we will select our target market including geographic, demographic, cryptographic, and behavioral factors, a description of our target market, and the needs that cause our target arrest to buy Including emotional and logical drivers.As kids in the ass's and ass's some of us grew up around Atari, Nintendo, and Saga Genesis with many games such as Super Mario Pros. , and Sonic the he dgehog making childhood memories that last a life time. Back then those very gaming systems were earning billions with 90% market share and a decade later the gaming system industry has doubled its sales becoming a worldwide entertainment powerhouse earning as much as movies and music, â€Å"U. S. Video games scored 21. 3 industry is thriving on its development, marketing, sales etc.With so many popular systems available in the market what more could gamers want? Currently on the market is Sony Play station (399. 00) who has earned 23. 8 million, Microsoft OXBOW 360 (313. 00) who earned 31. 5 million from their systems, and Nintendo WI (399. 00) who has brought In a whopping 56 million. Now the market is currently buzzing about the next Generation Console the Razor's â€Å"Edge Tablet†. The Razor Edge Tablet Is a gaming tablet with integrated dual game controllers, connected to each side Is a wand like controller with analog thumb sticks and two triggers apiece.Although it i s recently Just a manufactured idea it's strategically planned features bring significant excitement to the anticipating gamers for reason such as this, the handle bars are detachable, the base unit can slot into a keyboard to turn it Into a more conventional desktop. The edge tablet will also feature a 10 Inch touch screen designed for PC gaming and very much capable of running- current generation PC games. The Edge tablet is designed to operate on a windows 8 operating system with a memory of BIB of DRP RAM leaving a ton of space for downloading games, The Edge Tablet on its way.The competitor Analysis is the fact that Apple is the leading the tablet market. Over 55 million tablets sold globally as of last quarter ( Suns, 2012). Launch of the PAD 3 saw sales hit 3 million In the first three days. Apple currently holds 58% of the tablet the time and quickly gained ground over the other tablets that are in competition ( Suns, 2012). The five Porters competitive forces for this will be bargaining power of customers or buyers to let them know that they will be getting a great product that is worth the money and no another product will beat their product.By barging with the suppliers to help keep cost done with them being the suppliers so they can keep being your supplier for the Fauna project and also stay the competitive of your rivalry so you can stay on top of the game. In this business you always want to research what other gaming system are doing and what they are creating to make their line of business better and more appealing to customers. You also do not want a new client to come into place and try to take over your product or try to substitute your product.There are so many copy cats in this industry that you will always need to be on the kook out to make sure that your company is not being taken an advantage of. There should be a group of people hired within the company to be on the look out for scams and what other companies are launching within in t heir company to make themselves better than yours. You Just want not believe how many competition that are out there trying to be in the number one spot; so it is very important to keep up with the competitive analysis from year to year to know where you stand in this whole market.The criteria that will be used to segment the project Fauna that will target market the geographic, demographic, cryptographic and behavioral factors is the objective with these static in mind for the promotional campaign are to expand the target market by broaden the audience that will be buying this product. The first thing is to increase the awareness what Fauna tablet is all about how it is better than other tablets that are on the market as well.By doing this is to live stream with interviews and game play, have television advertisement's to help boost ratings to make the customers want to go out and buy it to see what all the talk is about. When you see ewe technology on the home shopping channel are you going to automatically look and see what the salesman have to say about the product. This also gives you the opportunity to hear what other shoppers think about the product and if they like it or not.Then they can be event appearances like going out to the mall where all your young customers and buyers hang out at to promote the tablet. By doing this will help you promote the new tablet and answer any questions that a potential customer might have and it will help them understand why this product is better and will be otter let's say the PAD. When people can get a feel of something and feel the hype of the new product people will try it to see for them. When it comes down to technology people always want to have the latest trend of technology. The gaming world has a huge age bracket to consider, you have children that start playing on tablets as young as the age of 4 and ranging up to people in their ass's. The biggest age bracket to consider would have to be young child up unt il their early ass's. What is so unique about Project Fauna is that it has all of the gaming systems you can sibyl think of that can fit into the palm of your hands. This is expanding the market to consider when marketing their brand out. There many people out there that prefer gaming systems that are compatible with PC's, playing on the T.V. , being able to work on Microsoft word to get your homework done for school. This product is going where no tablet has gone before. Making it easier for them to market out and reach everyone in the gaming world. To put it out there, it is one of the most genius ideas ever thought of after the PAD was created. Product Fauna is putting gamers into a mind blowing experience with this new technology being placed on the market. Our brains are wired to pay attention to emotion and new or unusual things.Product Fauna has put a whole new look on tablets, consoles, even Nintendo ADS' and such. The five emotional triggers to have a consumer go out and bu y are love, pride, guilt, fear and greed. People who love their games and have made it a hobby will be so excited when they can get their hands on something so spectacular. Their pride could get to them which would cause a reaction for them to go out and buy the newest system out there. Or better yet, if they can't afford it, they can guilt their parents, girlfriend, boyfriend, etc. Onto buying it for them on their birthday, special occasion or even a holiday such as Christmas. The fear that can be impacted on gaming consumers is if they have missed an opportunity of having something amazing and better than the rest. Lastly greed also has to be considered, there are some where they like to have everything that hits the selves and want to be the first one with it. Project Fauna isn't Just a gaming device that we have seen before, or should we say, we have, but not when you had it all together Onto one bundle package.That would take the consumer who is not so sure if they should make such a purchase evaluate the product and need a solid reason as to why they would want to purchased it and Justify their first initial response when considering their emotional need. Logic on this product is that it is the first of its kind and it has so much more to offer. You could even get away with all of the other gaming systems and use Just the one. REFERENCES: www. Tightrope]extinction. Com www. Silversides,. Net/]emollient/dig-take-pro]etc-fauna-presentation

Promote equality and inclusion in health, social care Essay

1.Explain what is meant by- Diversity Diversity can be defined as differences in mental capabilities, personal appearance, race, heritage, beliefs etc. Understanding that everyone is an individual and everyone has different needs.In the care setting i work in, clients have their own personal experiences and preferences, e.g food and activities, different attitudes, behaviour patterns. for e.g to staff: beliefs, race and intellectual ability. These differences make up diversity. see more:inclusion definition in health and social care Equality Equality is ensuring that everybody is treated fairly, equally and as an individual specific to their own needs. Inclusion Inclusion is to make an individual feel included, to feel valued and respected irrespective of their race, gender, personal appearance, sexual orientation etc. In my job role this is about making staff, clients and relatives/visitors feel welcome, valued and respected regardless of their differences. Helping them to feel part of the home and be given the opportunity to be included in all services, facilities, care and support available. 2.Describe the potential effects of discrimination- The potential effects of discrimination can be different for different people. The effects can be physical, emotional or a combination of both. Some potential effects are- Having a loss of trust in services Inflict- taking legal action, seeking advice, prosecution Wider Society- to be discriminated against at work or finding work Feeling ‘Let down’ Weight loss/gain Low self esteem Depression Self harm Humiliation Anger Fear Loss of motivation Increased behaviour problems Difficulty communicating Feeling isolated 3.Explain how inclusive practice promotes equality and supports diversity Inclusive practice promotes a person’s right to access to equal opportunities. By ensuring that this happens promotes diversity. Inclusion refers to providing the opportunity to be included the use of all services and facilities available. Care workers who understand the needs of a  4222-303  patient regardless of their diverse nature and background, valuing the beliefs of others and keeping an accepting perception will aid in the promotion of equality. Be able to work in an inclusive way 1. Explain how legislation and codes of practice relating to equality, diversity and discrimination apply to own work role In my work place we have policies and procedures on equality, diversity, inclusion and discrimination. These are rights that do not have the force of law, but which are enforceable within social care and designed to improve the quality of services that people receive. Each country of the UK has a  body that is responsible for inspecting all social care facilities to make sure that they are complying with national minimum standards. The Care Quality Commision (CQC) essential standards of quality and safety The Human Rights Act 1998 The Equality Act 2010 The Care Standards Act 2008 Health and Safety at work Act Health and Care Professions Council (HCPC) for Social care workers Be able to promote diversity, equality and inclusion 3. Describe how to challenge discrimination in a way that promotes change The way that you would challenge discrimination in general is to discuss the reasons why certain practises are in place with your supervisor or with other staff who are working under you. Provide evidence e.g daily evaluation care plans to demonstrate how changes can be made which help prevent discriminatory practise. If you observe discrimination then you might organise a team meeting or training session where you demonstrate examples of discrimination and show staff ways that they can change their work to prevent this.